Browser-based
AR experiences,
built for real places.
This is the work MagellanXR has built, is building, and is prototyping with partners across the attractions, cultural, and outdoor sectors. Each project runs on the same model: a visitor scans a QR code and the AR experience opens in the browser already on their phone, anchored to specific locations in the real space. No app, no download, no new hardware on site.
Uranus Fudge Factory & General Store
A Route 66 roadside attraction in Uranus, Missouri. Now live!
A themed AR layer threaded throughout the property designed to extend the time guests spend on site, draw them toward parts of the attraction they would otherwise walk past, and generate the kind of on-site moments guests share without being asked.
THE PROBLEM
Like most high-traffic roadside attractions, guests move quickly through the property without engaging with everything it offers. Traditional signage and staff support only go so far. The team wanted to deepen connection to the attraction's theme and pull guests into the secondary spaces, without adding operational complexity or new staffing.
THE APPROACH
A themed AR experience built into the guest journey across multiple locations on the property, including the main store, the Sideshow Museum, a photo opportunity, and the mini-golf course across the street. The story follows Willy, a lost alien character searching for his family. Engagement prompts at each location pull guests through the property, ending with a digital reward sent to their email.
What we delivered.
Browser-based AR accessible without an app download
Custom interactive storytelling tied to specific locations on the property
Animated AR characters and themed visual overlays
Engagement prompts designed to drive exploration across the full property
Retail and promotional activations tied to merchandise areas
Full creative and technical production from concept to launch