Most of the visit happens between the moments guests came for.
Browser-based augmented reality gives guests something to do in the spaces between the moments they came for, and gives operators new ways to drive food and retail, generate organic social reach, and see exactly where guests engage.
Activates in place. No app. No operational impact.
Where guests are already waiting, and where they don't go
Every attraction has two kinds of underused real estate. The first is the places where guests are already stopped: the queue for the main event, the lobby before a show, the plaza where guests gather before they're let in. Time is being spent there whether you do anything with it or not.
The second is the parts of the property guests never quite get to. The secondary attraction across the courtyard. The gift shop one turn off the main path. The F&B venue most guests walk past without realizing it exists.
Browser-based AR addresses both. A guest opens the experience on property and encounters scenes built into the location, like a themed reveal in the lobby, an interactive moment in the queue, or a pointer that draws attention toward a part of the property most guests miss.
Each scene is anchored to a specific place, so it appears where it's meant to be seen. Experienced using the phone every guest already has. No app download. No operations impact. No additional infrastructure.
What guests encounter.
Environmental Storytelling
Characters, overlays, and narratives tied to specific points along the guest path.
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Themed Reveals
Interactive scenes placed in lobbies, queues, gathering spaces, and transitional points.
Shareable Scenes
Designed photo and video opportunities that generate organic social content for the venue.
Retail Activations
AR that leads guests toward the gift shop and food at the right moment.
What operators get.
Longer dwell time in underused spaces
Higher conversion at food and retail
Organic social reach from guests
Engagement data from scan activity
FEATURED PROJECT
Uranus Fudge Factory & General Store
A Route 66 roadside attraction in Uranus, Missouri. Now live!
A themed AR layer threaded throughout the property designed to extend the time guests spend on site, draw them toward parts of the attraction they would otherwise walk past, and generate the kind of on-site moments guests share without being asked.
THE PROBLEM
Like most high-traffic roadside attractions, guests move quickly through the property without engaging with everything it offers. Traditional signage and staff support only go so far. The team wanted to deepen connection to the attraction's theme and pull guests into the secondary spaces, without adding operational complexity or new staffing.
THE APPROACH
A themed AR experience built into the guest journey across multiple locations on the property, including the main store, the Sideshow Museum, a photo opportunity, and the mini-golf course across the street. The story follows Willy, a lost alien character searching for his family. Engagement prompts at each location pull guests through the property, ending with a digital reward sent to their email.
What we delivered.
Browser-based AR accessible without an app download
Custom interactive storytelling tied to specific locations on the property
Animated AR characters and themed visual overlays
Engagement prompts designed to drive exploration across the full property
Retail and promotional activations tied to merchandise areas
Full creative and technical production from concept to launch